In 2022, Liana Soifer, a transracial adoptee born in South Korea and raised in Oregon, approached Odd Notion with a vision. Her goal was to transform her fundraiser campaign for a docuseries exploring BIPOC adoptees' lives into a media company.

Congratulations to our partner Better Portland on their brand relaunch! Last year, Better Portland asked for our help to rethink and relaunch their organization after several significant changes.

Back in 2021, we met Willis Anderson III, a retired chef who was selling his homemade BBQ sauce at farmers markets. Seeing the potential in his product, we encouraged Willis to apply for our Dream Night initiative, which helps minority-led brands with branding and websites.

The Keller Auditorium, a historic cultural landmark in downtown Portland, faced the possibility of either renovation or replacement. Our Next Keller campaign aimed to secure City Council approval for the renovation by demonstrating broad community support and the myriad benefits of preserving this iconic venue.

Late last year, we teamed up with Interplay Collective, a social impact consultancy focused on creating justice-driven solutions for people, places, and our planet.