What's the return on investment of brand? That's the question behind this series, where we go straight to the source: businesses from the Portland community we've helped launch. Here's our conversation with Thaan Charcoal, five years after our engagement, asking one question: what was the impact?

What's the return on investment of brand? That's the question behind this series, where we go straight to the source: businesses from the Portland community we've helped launch. We're starting with Tomo Bouldering Club, two years after our engagement, asking one question: what was the impact?