
Brand New Features Pitch Black's Bold Evolution
The kind folks at Brand New have featured our brand identity work for Pitch Black.
The article examines Pitch Black's brand identity evolution from the afro comb's cultural symbolism to a refined typographic approach using VTC Spike and Cheltenham fonts. The review highlights the brand's rich purple and black color palette and commends its confident tone of voice.

Typography leads the way in Odd Notion’s identity for Pitch Black, celebrating Black excellence
The kind folks at The Brand Identity have featured our branding and website project for Pitch Black. TBI is the home of "Graphic Design's Greatest," as they call themselves. We're humbled to be recognized with such high esteem.

Eleazar Ruiz Sits Down with Jelani Memory on the Pitch Black Podcast
Get ready for an insightful new episode of The Pitch Black Podcast! This week, host Jelani Memory sits down with Eleazar Ruiz the visionary founder of Odd Notion to delve into the exciting rebranding of Pitch Black and the profound role storytelling plays in design.

Eleazar Ruiz Joins the Jury of PRINT Awards
PRINT has invited Eleazar Ruiz to serve as a judge for the Design for Social Impact category in this year's PRINT Awards.

Indie Agency Talks Shop with Founder Eleazar Ruiz
Indie Agency interviews Eleazar Ruiz to explore Odd Notion's origin story, mission, and approach.

Brand New Conference: Talk by Eleazar Ruiz Now Available
An engaging tale of finding purpose in this industry through creating a business that compelled him to show up for his community every day—guided by values forged during his upbringing in the Dominican Republic: embracing uniqueness, balancing hard work with rest, caring deeply, and living unhurried.

We Believe in Portland Sits Down with Eleazar Ruiz
Eleazar Ruiz, founder + CEO of Odd Notion, talks about why he believes in Portland when so many others seem to be going in the other direction.

Portland consulting firm embraces brick-and-mortar Old Town location
Portland brand consulting firm Odd Notion has opened a new office in Old Town Chinatown, a move its owner says is at the intersection of his personal values and the company's.