Don’t put off marketing
Phew, these past few weeks have been a rollercoaster! So, get this - every year, our team picks a theme that kinda sums up what we need to zero in on.
This time around, we went with “marketing.” Why?
Odd Notion receives 2 Anthem Award Nominations!
The Anthem Awards recently announced their nominations for the 2024 Anthem Awards. Odd Notion has been recognized in the in the responsible tech and health categories. The Anthem Awards is a prestigious international organization that honors the purpose & mission-driven work of people, companies and organizations worldwide.
Ep 06: Nkosana Moyo x Eleazar Ruiz, Creators of Dream Night
In the season finale of Season 1, Eleazar Ruiz and Nkosana Moyo delve into the origins of Dream Night. Dream Night is Odd Notion's pro bono initiative aimed at helping minority-led brands launch and scale.
Intersections: A Panel on Latin Art & Design
Immerse yourself in an evening celebrating the vibrant world of Latin American art and design. We're thrilled to host Dominican designers Javier Reyes and Eleazar Ruiz, both trailblazers who've founded their own design practices. They'll share their unique journeys, exploring how their Latin American roots have profoundly influenced their creative processes and shaped their remarkable careers.
Design Month PDX Announces Dream Night
In partnership with AIGA Portland and Design Month PDX, join Eleazar Ruiz, Founder and Creative Director of Odd Notion, and Nkosana Moyo, storyteller at Adidas, for an engaging evening exploring the powerful intersection of design, activism, and impact.
They'll share ideas and inspiration on how creatives can meaningfully engage with their communities.
Ep 05: Ryan Buchanan, Founder of Thesis
In this episode, we are thrilled to have Ryan Buchanan, Founder and Chairman of Thesis, a digital marketing agency, and Co-Founder of The Script, a social enterprise focused on providing opportunities and support for diverse young talent.
Ep 04: Liana Soifer, Co-Founder of BIPOC Adoptees
In this episode, we talk with Liana Soifer, a transracial adoptee born in South Korea and raised in Oregon.
A New Identity for “BIPOC Adoptees”
In 2022, Liana Soifer, a transracial adoptee born in South Korea and raised in Oregon, approached Odd Notion with a vision. Her goal was to transform her fundraiser campaign for a docuseries exploring BIPOC adoptees' lives into a media company.
A New Identity for “Better Portland”
Congratulations to our partner Better Portland on their brand relaunch! Last year, Better Portland asked for our help to rethink and relaunch their organization after several significant changes.
Ep 03: Stephen Green, Founder of Pitch Black
In 2015, Stephen Green founded Pitch Black, a pitch competition designed to provide a platform for black entrepreneurs to connect with startup ecosystems across the country and win cash prizes to support their business growth.
A New Identity for “My Daddy’s Sauce”
Back in 2021, we met Willis Anderson III, a retired chef who was selling his homemade BBQ sauce at farmers markets. Seeing the potential in his product, we encouraged Willis to apply for our Dream Night initiative, which helps minority-led brands with branding and websites.
The Idea Camp
Ever wanted to develop your idea into a plan? Sign up for this intensive entrepreneurship camp and join founder and creative director at Odd Notion, Eleazar Ruiz, along with many other seasoned entrepreneurs. They will be coaching and teaching during a three-day event.
Rebrand vs. Brand Refresh: Which is Right for You?
While rebrand and refresh may sound similar, they serve different purposes and involve varying degrees of change. Let's explore the key differences between a rebrand and a brand refresh.
Ep 02: Camille Trummer, Founder of Interplay Collective
In this episode, we chat with Camille, Founder and Principal Interplayer at Interplay, a social impact consultancy. Camille shares her journey as a strategist with over a decade of experience in mobilizing communities and organizations to address societal issues.
Is it Time to Rebrand? Top Signs Your Business May Need a Change
Rebranding can be a game-changer for refreshing your company's image, realigning with market expectations, and setting the stage for future growth. So, how do you know when it's time to consider a rebrand?
Ep 01: Jelani Memory, Founder of A Kids Co
In our first episode of the Sunny Brands podcast, we sat down Jelani Memory, founder and CEO at Kids Co, Co-Founder at Circle and recently appointed VP & Publisher at DK.
Sunny Brands: A Show by Odd Notion
The Sunny Brands podcast highlights the people behind businesses and organizations dedicated to enriching people’s lives.
A New Identity for “Our Next Keller” Campaign
The Keller Auditorium, a historic cultural landmark in downtown Portland, faced the possibility of either renovation or replacement. Our Next Keller campaign aimed to secure City Council approval for the renovation by demonstrating broad community support and the myriad benefits of preserving this iconic venue.
A New Identity for Interplay, a social impact consultancy.
Late last year, we teamed up with Interplay Collective, a social impact consultancy focused on creating justice-driven solutions for people, places, and our planet.
2024 Brand New Conference: Speakers Announced
Our very own Eleazar Ruiz will be speaking at The Brand New Conference this year!