A Conversation with Thaan Charcoal
What's the return on investment of brand? That's the question behind this series, where we go straight to the source: businesses from the Portland community we've helped launch. Here's our conversation with Thaan Charcoal, five years after our engagement, asking one question: what was the impact?
A Conversation with Tomo Bouldering Club
What's the return on investment of brand? That's the question behind this series, where we go straight to the source: businesses from the Portland community we've helped launch. We're starting with Tomo Bouldering Club, two years after our engagement, asking one question: what was the impact?
Design Lecture Series at PNCA
October 21, 2025
Tuesday 6:30 PM – 8:00 PM
511 NW Broadway
Portland, OR 97209
Sunny Brands: A Showcase
Friday, October 10, 2025
5:30PM – 7:30PM
714 NW Glisan
Portland, OR 97209
Talk the Launch: Founders on Growth and Branding
Join us for Talk the Launch, a happy hour and candid panel conversation featuring founders who’ve used branding to fuel their startup journeys.
Brand New Features Pitch Black's Bold Evolution
The kind folks at Brand New have featured our brand identity work for Pitch Black.
The article examines Pitch Black's brand identity evolution from the afro comb's cultural symbolism to a refined typographic approach using VTC Spike and Cheltenham fonts. The review highlights the brand's rich purple and black color palette and commends its confident tone of voice.
Typography leads the way in Odd Notion’s identity for Pitch Black, celebrating Black excellence
The kind folks at The Brand Identity have featured our branding and website project for Pitch Black. TBI is the home of "Graphic Design's Greatest," as they call themselves. We're humbled to be recognized with such high esteem.
Eleazar Ruiz Sits Down with Jelani Memory on the Pitch Black Podcast
Get ready for an insightful new episode of The Pitch Black Podcast! This week, host Jelani Memory sits down with Eleazar Ruiz the visionary founder of Odd Notion to delve into the exciting rebranding of Pitch Black and the profound role storytelling plays in design.
Eleazar Ruiz Joins the Jury of PRINT Awards
PRINT has invited Eleazar Ruiz to serve as a judge for the Design for Social Impact category in this year's PRINT Awards.
Indie Agency Talks Shop with Founder Eleazar Ruiz
Indie Agency interviews Eleazar Ruiz to explore Odd Notion's origin story, mission, and approach.
Odd Notion receives 2 Anthem Award Nominations!
The Anthem Awards recently announced their nominations for the 2024 Anthem Awards. Odd Notion has been recognized in the in the responsible tech and health categories. The Anthem Awards is a prestigious international organization that honors the purpose & mission-driven work of people, companies and organizations worldwide.
Eleazar Ruiz Joins the Judging Body of the Webby Awards
Eleazar Ruiz, our Founder and Creative Director at Odd Notion, has been honored with an invitation to join the judging panel of the Webby Awards.
The Webbys are the leading international awards recognizing excellence on the Internet.
Brand New Conference: Talk by Eleazar Ruiz Now Available
An engaging tale of finding purpose in this industry through creating a business that compelled him to show up for his community every day—guided by values forged during his upbringing in the Dominican Republic: embracing uniqueness, balancing hard work with rest, caring deeply, and living unhurried.
Design Month PDX Announces Dream Night
In partnership with AIGA Portland and Design Month PDX, join Eleazar Ruiz, Founder and Creative Director of Odd Notion, and Nkosana Moyo, storyteller at Adidas, for an engaging evening exploring the powerful intersection of design, activism, and impact.
They'll share ideas and inspiration on how creatives can meaningfully engage with their communities.
The Idea Camp
Ever wanted to develop your idea into a plan? Sign up for this intensive entrepreneurship camp and join founder and creative director at Odd Notion, Eleazar Ruiz, along with many other seasoned entrepreneurs. They will be coaching and teaching during a three-day event.
Sunny Brands: A Show by Odd Notion
The Sunny Brands podcast highlights the people behind the Portland businesses and organizations dedicated to enriching people’s lives.
2024 Brand New Conference: Speakers Announced
Our very own Eleazar Ruiz will be speaking at The Brand New Conference this year!
Odd Notion received a Webby Nomination!
The Webby Awards recently announced their nominations for the 28th Annual Webby Awards. Our Serve LA project has been nominated for the Best Launch in Advertising, Media & PR category. The Webby Awards is a prestigious international organization that recognizes excellence on the internet.
We Believe in Portland Sits Down with Eleazar Ruiz
Eleazar Ruiz, founder + CEO of Odd Notion, talks about why he believes in Portland when so many others seem to be going in the other direction.
Portland consulting firm embraces brick-and-mortar Old Town location
Portland brand consulting firm Odd Notion has opened a new office in Old Town Chinatown, a move its owner says is at the intersection of his personal values and the company's.