Brand New Features Pitch Black's Bold Evolution
The kind folks at Brand New have featured our brand identity work for Pitch Black.
The article examines Pitch Black's brand identity evolution from the afro comb's cultural symbolism to a refined typographic approach using VTC Spike and Cheltenham fonts. The review highlights the brand's rich purple and black color palette and commends its confident tone of voice.
Typography leads the way in Odd Notion’s identity for Pitch Black, celebrating Black excellence
The kind folks at The Brand Identity have featured our branding and website project for Pitch Black. TBI is the home of "Graphic Design's Greatest," as they call themselves. We're humbled to be recognized with such high esteem.
Eleazar Ruiz Sits Down with Jelani Memory on the Pitch Black Podcast
Get ready for an insightful new episode of The Pitch Black Podcast! This week, host Jelani Memory sits down with Eleazar Ruiz the visionary founder of Odd Notion to delve into the exciting rebranding of Pitch Black and the profound role storytelling plays in design.
Eleazar Ruiz Joins the Jury of PRINT Awards
PRINT has invited Eleazar Ruiz to serve as a judge for the Design for Social Impact category in this year's PRINT Awards.
Indie Agency Talks Shop with Founder Eleazar Ruiz
Indie Agency interviews Eleazar Ruiz to explore Odd Notion's origin story, mission, and approach.
Odd Notion receives 2 Anthem Award Nominations!
The Anthem Awards recently announced their nominations for the 2024 Anthem Awards. Odd Notion has been recognized in the in the responsible tech and health categories. The Anthem Awards is a prestigious international organization that honors the purpose & mission-driven work of people, companies and organizations worldwide.
Eleazar Ruiz Joins the Judging Body of the Webby Awards
Eleazar Ruiz, our Founder and Creative Director at Odd Notion, has been honored with an invitation to join the judging panel of the Webby Awards.
The Webbys are the leading international awards recognizing excellence on the Internet.
Brand New Conference: Talk by Eleazar Ruiz Now Available
An engaging tale of finding purpose in this industry through creating a business that compelled him to show up for his community every day—guided by values forged during his upbringing in the Dominican Republic: embracing uniqueness, balancing hard work with rest, caring deeply, and living unhurried.
Intersections: A Panel on Latin Art & Design
Immerse yourself in an evening celebrating the vibrant world of Latin American art and design. We're thrilled to host Dominican designers Javier Reyes and Eleazar Ruiz, both trailblazers who've founded their own design practices. They'll share their unique journeys, exploring how their Latin American roots have profoundly influenced their creative processes and shaped their remarkable careers.
Design Month PDX Announces Dream Night
In partnership with AIGA Portland and Design Month PDX, join Eleazar Ruiz, Founder and Creative Director of Odd Notion, and Nkosana Moyo, storyteller at Adidas, for an engaging evening exploring the powerful intersection of design, activism, and impact.
They'll share ideas and inspiration on how creatives can meaningfully engage with their communities.
A New Identity for “BIPOC Adoptees”
In 2022, Liana Soifer, a transracial adoptee born in South Korea and raised in Oregon, approached Odd Notion with a vision. Her goal was to transform her fundraiser campaign for a docuseries exploring BIPOC adoptees' lives into a media company.
A New Identity for “Better Portland”
Congratulations to our partner Better Portland on their brand relaunch! Last year, Better Portland asked for our help to rethink and relaunch their organization after several significant changes.
A New Identity for “My Daddy’s Sauce”
Back in 2021, we met Willis Anderson III, a retired chef who was selling his homemade BBQ sauce at farmers markets. Seeing the potential in his product, we encouraged Willis to apply for our Dream Night initiative, which helps minority-led brands with branding and websites.
The Idea Camp
Ever wanted to develop your idea into a plan? Sign up for this intensive entrepreneurship camp and join founder and creative director at Odd Notion, Eleazar Ruiz, along with many other seasoned entrepreneurs. They will be coaching and teaching during a three-day event.
Rebrand vs. Brand Refresh: Which is Right for You?
While rebrand and refresh may sound similar, they serve different purposes and involve varying degrees of change. Let's explore the key differences between a rebrand and a brand refresh.
Is it Time to Rebrand? Top Signs Your Business May Need a Change
Rebranding can be a game-changer for refreshing your company's image, realigning with market expectations, and setting the stage for future growth. So, how do you know when it's time to consider a rebrand?
Sunny Brands: A Show by Odd Notion
The Sunny Brands podcast highlights the people behind businesses and organizations dedicated to enriching people’s lives.
A New Identity for “Our Next Keller” Campaign
The Keller Auditorium, a historic cultural landmark in downtown Portland, faced the possibility of either renovation or replacement. Our Next Keller campaign aimed to secure City Council approval for the renovation by demonstrating broad community support and the myriad benefits of preserving this iconic venue.
A New Identity for Interplay, a social impact consultancy.
Late last year, we teamed up with Interplay Collective, a social impact consultancy focused on creating justice-driven solutions for people, places, and our planet.
2024 Brand New Conference: Speakers Announced
Our very own Eleazar Ruiz will be speaking at The Brand New Conference this year!