Odd Notion is a minority-led brand studio. We help purpose-driven brands launch.

Latest Projects

 

Serve LA

Seeing the unseen

Swerve

Lose your limits

The Oregonian

Good news is hard to find. Here is Oregon, was made to be the breath of fresh air we all need.

Our B Corp™ certification acknowledges our ongoing efforts to champion diversity, equity, community, and sustainability in our daily operations.

One of the ways we demonstrate our commitment is through Dream Night, our pro-bono initiative specifically designed to assist minority-led brands in need of creative services.

News

  • Odd Notion snagged two awards!

    This year, we are proud to announce that the California Street Vendors campaign, which we had the honor to work on, has received 2 awards. An Anthem Award and W3 award. The campaign aimed to raise awareness and advocate for legal protection for street food vendors in the state.

    As a result of over 1,200 direct calls and emails to legislators, street vendors achieved a victory. Governor Gavin Newsom signed Senate Bill 972 into law on September 23, 2022.

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  • More greens, less chemicals.

    Last year, we partnered with Sage Planta, a small business owned by Latina entrepreneur Cameo Konfrst in Portland, OR, to help put her business on the map. Currently, we are working on her e-commerce store and will have more updates soon.

  • Making AI better for everyone

    Who isn’t talking about AI these days? We have started a long-term partnership with Arthur, an AI performance company tackling the dangers of unmonitored AI models. This a fascinating subject we hope to share with everyone later this year.

  • Advocating for child caregivers

    We just finished helping our partners Seeding Justice and Child Care for Oregon create a website, display ads, and social campaign for a fund that is now available to child caregivers who have struggled to stay afloat during the pandemic.

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  • Mental health is better together

    Sesh focuses on group therapy and provides an affordable way to access help along with an exhaustive list of subjects people can engage with. We look forward to learning and making something great through this collaboration.