Verses
Verses is a non-profit organization that helps people memorize the Bible through meditative music.
PROBLEM
Verses (previously The Verses Project) started in 2010 with the idea to use music as a way to memorize verses and stanzas in the Bible. After a decade of recording songs and collaborating with new artists, the Verses team was ready for the next chapter of their brand.
We were tasked with repositioning Verses from just a memorization tool, to more of a meditation vehicle that can be integrated and inform the daily rhythms of devoted Christians.
All of this with the goal increase number of listeners and create a sustainable revenue stream so that the Verses team could increase their impact.
SOLUTION
We started by shortening the brand’s name to Verses. Then, we built a brand identity system, website and brand templates that would allow Verses to grow their content library — with a fresh, modern, yet meditative look and feel. The new brand would appeal to younger audiences and established Christians alike, blending the familiar faces of their featured artists with rich Bible passages.
As we thought about the ways in which Christians would integrate Verses into their daily liturgy we advised the Verses team to launch an app along with the streaming capabilities of Spotify and Apple Music to make their content more accessible and easy to navigate. It’s ideal for listening in the car, during a morning routine, or even leading a gathering/Bible study, highlighting their brand value of cultivating a deeper relationship with God and others.
Lastly, we worked with the Verses team to put together a relaunch campaign, one focused on inspiring their listeners and gathering support for the following fiscal year.
We helped produced four campaign videos along with social assets promoting their new app, new site and additional catalog.
Results
Since the brand relaunch, Verses has seen
8,500
in App downloads
2 million
Listens on Spotify and apple music
450%
Increase in daily listeners
361%
Increase in donations
“We've absolutely loved working with Odd Notion! They've helped with far more than we even initially thought they would. They helped shake us up from where we were, and clarify who we are and what we are doing, while also laying an exciting and beautiful path for the future. Highly recommend working with them!”
– Joel Limpic, Co-Founder at Verses
Services
Naming
Brand Strategy
Tone & Voice
Brand Identity System
Web Design & Development
Rollout Campaign
Marketing Templates
COLLABORATORS
Words by Diana Taggart
Video Production by Miguel Iniesta
Similar Projects
A contemplative way to meditate on the Bible