Reality LA is a church in Los Angeles seeking the renewal of their city.

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A group of people celebrating success outdoors, with water splashing around, under a blue sky; one person is raising a fist in victory, others are smiling and joyful.

  • SITUATION

    Reality Church of Los Angeles, over the years, has seen its vision expand, leadership change, and approach mature. The church found itself serving a growing and evolving demographic, managing a new building, and running operations with a small staff. This rapid evolution and expansion led to a fragmented brand and outdated messaging.

    PROBLEM

    With increasing demands and changes, the church lacked the adequate tools and framework to effectively communicate its refreshed vision. The existing communication strategies did not reflect the church’s current state and its matured approach towards its demographic. Moreover, Reality LA had a unique stance on branding. As an “anti-brand” organization, they wanted their branding to focus on their tagline “Jesus Changes Everything”, rather than on Reality LA itself.

    SOLUTION

    Our team provided a series of brand workshops to identify areas of brand fragmentation and outdated messaging. These sessions paved the way for a new, comprehensive brand identity system, brand architecture, and website that could effectively communicate Reality’s new vision and approach. We ensured the brand played in the background, letting their tagline shine.

    We also focused on translating this new visual language into Reality LA’s online experience, and creating design templates for physical elements like signage, stationery, and screen presentations. Furthermore, we built a unique identity for the Reality LA Kids program, inviting children to explore faith, play games, and support their local community.

    COLLABORATORS

    Web Design & Development by Fishermen Labs

    Illustrations by Pip Craighead

Stage

Established

Industry

Non-Profit
Religious

Impact Focus

Social

Services

Brand Strategy
Branding
Website Design

  • A person walking across a city crosswalk with tall buildings and palm trees in the background.
  • Screenshot of the homepage of the Reality Church of Los Angeles featuring a woman with curly hair engaging in conversation, with the words "Who We Are" prominently displayed and the phrase "Jesus changes everything" in cursive.
  • Screenshot of an online resource category page with sections titled 'Acting', 'Creativity', and 'Food', each with an accompanying image.
  • A digital graphic promoting Reality Churches, with a background of a large crowd of people inside a church and a cityscape overlooking water, with the text 'Reality Church' and additional information about the church's mission.
  • Countdown timer on a website counting down from three days, one hour, zero minutes, and thirty seconds. The website is about a church event, with options to donate or learn more.
  • List of major airports and their codes in California, Massachusetts, Hawaii, and the United Kingdom with directional arrows.
  • Blue promotional webpage with the text 'Join Community' and images of people gathering and playing guitar, with a black button labeled 'Get Involved' and a quote from 1 Peter 2:10 overlaying the background.
  • A webpage layout promoting a church's community and service activities. The page features images of people engaging in musical worship, prayer, and group gatherings, with text emphasizing love, service, and community. There are buttons to join or learn more.
A collection of promotional materials for a church baptism event, including flyers and a business card, with text announcing Jesus changes everything and inviting to be baptized.
A yellow sidewalk sign indicating guest parking to the left, with the text 'Reality Church of Los Angeles' at the bottom, placed on a sidewalk with metal railing and bench nearby.
Blue name badge with white and black text attached to a black lanyard, on a black background.
  • A flyer with a photo of a crowd of people at an outdoor event, showing black and yellow balloons, and a yellow background. The text invites people to join a church service every Sunday at 10am, 12pm, and 5pm at Reality Church of Los Angeles.
  • A poster with a blue background featuring a cityscape of Los Angeles, a street view, and a picture of a street scene with a milkshake stand, people, and palm trees. The poster reads: 'The Good News of Jesus for the Good of Los Angeles' and is credited to the Reality Church of Los Angeles.
  • An invitation from the Reality Church of Los Angeles offering to meet people for lunch after a church service, featuring a photo of diverse smiling people outdoors.
  • A man with glasses and a beard standing in a kitchen, smiling, with a woman in a floral shirt in the background. Overlaid on the image is text that reads, 'Join us for prayer every Sunday before service.' The bottom left corner has text that says, 'Reality Church of Los Angeles.'
  • A promotional flyer showing people sitting together, with a Christmas tree in the background, encouraging joining a community group near you at the Realty Church of Los Angeles. The text says, 'Join a community group near you. realtyla.com/community'.
Orange background with centered white text that says 'RealtY Lau Kids'.
Bright pink sign with cartoon faces and text for Kids Check-In at Reality LA Kids, positioned outdoors with palm trees and yellow umbrellas in the background.
Two colorful vertical banners with cartoon illustrations and text, standing on a sidewalk against a brick wall. The green banner reads 'Activites & Music' with drawings of children, animals, and music notes. The purple banner reads 'Nursery + Toddler' with illustrations of children, animals, and playful scenes.
Graphic design advertisements for a church or community group: first with green background saying 'Serve on Sundays' and illustrated people; second with purple background advertising a Sunday service at 10am with illustrations of singing people; third with yellow background announcing Sunday lessons now available with illustrations of a crown, an open book, and outdoor scene.
  • Screenshot of the homepage of Reality Church of Los Angeles, with a black and orange theme, showing a hand-drawn illustration of a lamb with a baby lamb on its back, and a large sun and clouds in the background. The text includes the church name, navigation options, and a brief description of the church's mission to serve families and children.
  • A church website homepage with a purple background, black header, cartoon illustration of a family, and text highlighting family resources for current events.
  • Screenshot of a website page with an orange background and black text, featuring icons and illustrations of books, a teddy bear, and building blocks
  • Screenshot of a website for Reality Church of Los Angeles, showing cartoon illustrations of two children wearing tags that say 'RLA Serve' and information about serving on Sundays.
  • A digital countdown timer showing 03 days, 01 hours, 00 minutes, and 30 seconds. The background is black, and the timer display is white with large black numbers.