Truth’s Table

Services

Brand Strategy
Brand Identity System
Web Design & Development

COLLABORATORS

Overview

A well-recognized podcast for black women, led by black women that tackle race, culture, gender, and other topics through their Christian lens.

We were brought in to help the powerhouse hosts Michelle Higgins, Dr. Christina Edmondson, and Ekemini Uwan create a brand, website, media kit, and social strategy that could take them into their fifth season and beyond.

View Website

Phase 01

Brand Strategy

Problem

Truth’s Table has been featured in the New York Times, the Atlantic, and Huffpost among other recognitions. When the hosts were preparing for their fifth season launch, their audience was rapidly growing and needed to grow their brand along with it.

Truth’s Table was looking to turn what started as a podcast into a content house where not only a podcast would be available but events, books, and other media.

SOLUTION

We needed to create create a rich, vibrant, and strong brand with the right amount of modernity. Additionally, we needed to toe the line of visual gentrification.

Gentrification is not only real in cities but in aesthetics as well. A process where the character and culture of minority communities or brands are changed — and in a more metaphorical sense, trying to “refine” or make more “respectable.” This is a concept we continue to learn about as we work with more people of color.

Phase 02

Brand Building

Brand Identity System

As we worked through the visual language of the brand we wanted to be true to the Black and African Diaspora by embracing their aesthetic. This meant we referenced lots of Black artists and styles to learn from their beautiful and colorful culture.

Phase 3

Brand Experiences

Website

As is often the case with projects we work on, the website was the main vehicle for brand activation. Therefore, the goal for the site was to fully body Truth’s Table rebrand and product expansion.