Strategy & Branding
Just like people, brands tend to assimilate into their environment. It’s a survival mechanism that hides the very thing that makes the brand worth remembering.
We use strategic thinking to create logos, typefaces, and colors, so you don’t get lost in the shuffle. It’s all to help you tell a unified and cohesive visual story to keep eyes and minds on your brand in the best ways possible.
Embrace Your Difference
©
Embrace Your Difference ©
Services
Strategy
Brand Positioning
Audience & Market Research
Branding
Naming
Identity
Voice & Tone
Brand Architecture
Brand Visual Systems
Brand Guidelines
Process
1
We start by working collaboratively over interactive workshops to discover the oddities of your brand and what you’re all about. From your business’ values, mission, and customers, we’ll form the foundation to inform all other design work.
Brand Strategy
2
Brand Building
Next, we get our hands dirty. We take all of our insights from your brand strategy to build your brand identity assets to look good and attract your customers in uncommon and peculiar ways.
3
Brand Guidelines
Then, we document all our findings in a brand style guide, which you, your team, and your vendors can reference for years to come. It gives you clear rules and boundaries for implementing your brand identity consistently and powerfully long after we’re done.
4
Brand Templates
Finally, to ensure you have a solid marketing arsenal, we develop design templates for you and your team to use moving forward so you can maintain brand consistency.
