La Sombra
La Sombra is a lifestyle brand that believes that the most extraordinary experiences in life are discovered when you intentionally slow down.
PROBLEM
La Sombra initially started as an Airbnb in Oklahoma, but it is now embarking on an exciting journey to expand its destination offerings to include the beautiful country of Costa Rica. This strategic pivot necessitates La Sombra to strategically reposition itself in order to harmonize with the new destinations and cultivate a distinct brand identity in the minds of consumers.
SOLUTION
We seized this opportunity to reposition the brand, going beyond the conventional concept of being just another vacation rental. Instead, we aimed to transform it into an influential brand that actively promotes the significance of self-care, fosters meaningful connections, and embraces the joy of play.
Results
If you are looking for a design firm that will work with and for you as a strategic partner with professionalism, insight, and creativity then Odd Notion is for you. I have worked with them (and continue to) on several projects and have found the ON team and processes to be invaluable to the development of my brand, vision, strategy, execution, and ultimately success. One of the most valuable things I walk away with every time is a more clear vision for my business, clarity around who my audience is, and how to best reach them. What I get from them on the visual design side is always excellent and better than what I envisioned.
– Ryan Gikas, Co-Founder of La Sombra
Services
Brand Identity System
Web Design
Similar Projects
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