SITUATION

Odd Notion was given the opportunity to work with Sesh, an innovative mental health platform that offers online support groups led by licensed therapists. Our task was to hone their branding, develop their website, create a brand styleguide, and spearhead their marketing campaigns.

PROBLEM

At the outset, Sesh had a logo, color palette, and typography, but they lacked a cohesive system for using these elements across different platforms and materials. They faced stiff competition from more established brands in the mental health space, and they needed to distinguish their unique group therapy approach in the market.

SOLUTION

Odd Notion embarked on a mission to rebuild the Sesh brand identity system. We emphasized the empowering nature of group therapy and the sense of community it creates. We developed a clear brand styleguide that defined how to use brand elements effectively and consistently across all platforms. Furthermore, we designed a user-friendly website that reflected Sesh's ethos and mission. Our marketing campaigns were crafted to highlight Sesh's unique market position and the benefits of group therapy.

RESULTS

Our efforts paid off. In 2023, Sesh was acquired by Caraway, a healthcare company that aligns with Sesh's mission of providing accessible, affordable, and supportive therapy. This acquisition allowed Sesh to continue its mission in partnership with a like-minded brand. The rebranding and marketing campaigns not only attracted more customers but also caught the attention of potential partners, resulting in a successful collaboration.

COLLABORATORS

Illustrations by Ryan Whiteley