Sesh / How an online group-therapy startup carved out its place among established mental health brands with a new identity, website, and campaigns — and was acquired by Caraway Health in 2023.

Digital design featuring a young woman with curly hair smiling, surrounded by colorful speech bubbles with text about managing anxiety and worry.

Colorful graphic with a smiling woman and text about managing anxiety and worry through calming techniques.

Collage of mental health resources including illustrations and text about Sesh, affordable care, and depression.

A smartphone displaying a calendar event for a self-esteem improvement workshop scheduled for Wednesday, January 11, at 4:30 PM PST. The phone is on a pink surface next to a silver decorative item and a pink object.

Instagram post preview with four diverse people in colored circles and text 'Find a session today'.

A colorful website design featuring sections on mental health resources, support groups, and therapy services. The page includes illustrations of diverse individuals, photos, and a large headline about affordable mental health care.

A collage of social media posts promoting mental health and self-care topics, including grief, group therapy, New Year resolutions, self-esteem, anxiety, and support

Billboard promoting Sesh, an online mental health platform led by licensed therapists, with images of two smiling people and colorful icons.

Project Information

Stage

Early

Industry

Health & Wellness

Services

Brand Strategy
Brand Refresh
Website

Impact Points

Affordable Mental Health Support

As a B Corp, Odd Notion only partners with founders building products that benefit people and planet. We sort that commitment into three tiers:
- Measured impact — brands with verified, certified outcomes, like a fellow B Corp.
- Unmeasured impact — brands doing real good that haven't yet quantified it.
- Do no harm — brands we're proud to build because of how they operate.
Sesh sits in our unmeasured-impact tier. It makes mental health care more accessible and affordable by connecting people to licensed therapists through online group therapy — turning treatment that's often isolating and expensive into something communal and within reach. The good is core to what Sesh does; it simply hasn't been formally quantified here.

Situation

Odd Notion was given the opportunity to work with Sesh, an innovative mental health platform that offers online support groups led by licensed therapists. Our task was to hone their branding, develop their website, create a brand styleguide, and spearhead their marketing campaigns.

Problem

At the outset, Sesh had a logo, color palette, and typography, but they lacked a cohesive system for using these elements across different platforms and materials. They faced stiff competition from more established brands in the mental health space, and they needed to distinguish their unique group therapy approach in the market.

Solution

Odd Notion embarked on a mission to rebuild the Sesh brand identity system. We emphasized the empowering nature of group therapy and the sense of community it creates. We developed a clear brand styleguide that defined how to use brand elements effectively and consistently across all platforms. Furthermore, we designed a user-friendly website that reflected Sesh's ethos and mission. Our marketing campaigns were crafted to highlight Sesh's unique market position and the benefits of group therapy.

Credits

Strategy: Eleazar Ruiz
Creative Direction: Eleazar Ruiz
Graphic Design: Eleazar Ruiz
Illustrations by Ryan Whiteley

Impact

Acquisition

In 2023, Sesh was acquired by Caraway Health, a healthcare company that aligns with Sesh's mission of providing accessible, affordable, and supportive therapy. This acquisition allowed Sesh to continue its mission in partnership with a like-minded brand. The rebranding and marketing campaigns not only attracted more customers but also caught the attention of potential partners, resulting in a successful collaboration.