BRANDING for Non-Profits
We build non-profit brands looking to do some good.
● Latest Non-Profit Branding Projects
“Eleazar and his team took us from the kernel of an idea to a fully formed brand identity and stunning website in a short period of time. Eleazar showed meticulous care as he guided us through the creative process. While steering clear of tired design tropes, he empowered us to find our unique voice and articulate our distinct message to the world.”
– Ahshuwah Hawthorne, Executive Director at Brilliance Labs
“Odd Notion’s genuine care for my organization’s mission, vision, and aesthetic has helped us flourish creatively and functionally. Odd Notion’s professionalism, attention to detail, passion, and skill has made it easy for me to trust them with the creative output of my organization.”
— Thomas Terry, Executive Director at Humble Beast
What we do
We’re experts at launching non-profit brands into the world.
Our Approach
1
Brand Strategy
We start creating from the heartbeat of your brand, working collaboratively over interactive workshops to discover the oddities of your brand and what you’re all about. From your business’ values, mission, and customers, we’ll form the foundation to inform all other design work.
THIS PHASE COULD INCLUDE
Brand Positioning
Audience & Market Research
2
Brand Building
Next, we get our hands dirty. We take all of our fresh insights from your brand strategy to build a brand identity that doesn’t just look good but tells your customers what they need to know in an undeniably uncommon and peculiar way.
THIS PHASE COULD INCLUDE
Naming
Identity
Voice & Tone
Brand Architecture
Brand Visual Systems
Brand Guidelines
3
Brand Experiences
During this phase, we’ll craft all needed touchpoints, whether online or off, by understanding what your customers want, what they expect, and what they need.
THIS PHASE COULD INCLUDE
Web Design (Shopify & Squarespace)
Packaging
Stationary
Signage
4
Brand Rollout
With our newfound insights, your brand identity, and attitude, plus your online home set in stone, we’ll build out a powerful marketing arsenal to keep customers flooding in, sticking around, and deepening their brand loyalty to your oddness.
THIS PHASE COULD INCLUDE
Art Direction
Content Planning
Copywriting
Photography
Motion Graphics
Illustration
A meditation tool for church-goers