FOOD & BEVERAGE BRANDING
We build food and beverage brands for people and planet.
● Latest Food & Beverage Projects
“Working with the team at Odd Notion has been a treat! They asked the right questions about my business trajectories and did everything possible to ensure that my brand, packaging, and website exceeded what I envisioned for my business!
—Cristian Boanca, Founder at Beesto
Eleazar is a step above the game because he's also a savvy business owner. He understands and can relate to the struggles and successes of the everyday business owner. From this place, he effectively communicates and works with real deadlines while working with a budget. The result is a brand that I'm proud to represent.”
— Tim Taylor, Owner at Pedestrian Coffee
What we do
We’re experts at launching food and beverage brands into the world.
Our Approach
1
Brand Strategy
We start creating from the heartbeat of your brand, working collaboratively over interactive workshops to discover the oddities of your brand and what you’re all about. From your business’ values, mission, and customers, we’ll form the foundation to inform all other design work.
THIS PHASE COULD INCLUDE
Brand Positioning
Audience & Market Research
2
Brand Building
Next, we get our hands dirty. We take all of our fresh insights from your brand strategy to build a brand identity that doesn’t just look good but tells your customers what they need to know in an undeniably uncommon and peculiar way.
THIS PHASE COULD INCLUDE
Naming
Identity
Voice & Tone
Brand Architecture
Brand Visual Systems
Brand Guidelines
3
Brand Experiences
During this phase, we’ll craft all needed touchpoints, whether online or off, by understanding what your customers want, what they expect, and what they need.
THIS PHASE COULD INCLUDE
Web Design (Shopify & Squarespace)
Packaging
Stationary
Signage
4
Brand Rollout
With our newfound insights, your brand identity, and attitude, plus your online home set in stone, we’ll build out a powerful marketing arsenal to keep customers flooding in, sticking around, and deepening their brand loyalty to your oddness.
THIS PHASE COULD INCLUDE
Art Direction
Content Planning
Copywriting
Photography
Motion Graphics
Illustration