Beesto Honey Company

Beesto offers local & raw honey to the people of Portland, providing them with an inviting beehive-to-table honey experience.

PROBLEM

Honey is humble. So humble that even the foodie, health-conscious shoppers don’t often realize the benefits and medicinal properties of honey. When Beesto's founder Cristian Boanca reached out to us, he came with the desire to inspire and educate aspiring honey consumers about the incredible benefits of local, raw, and sustainably sourced honey.

SOLUTION

As we were digging through shopper habits, studying other honey brands, and getting nerdy with the very real benefits — we found one barrier in particular: jargon. You know, the words companies use to sound smart. Along with price, scientific terms that weren’t as common or easily understood were blocking customers from buying.

With that in mind, we knew creating a highly accessible, friendly, and playful honey brand would appeal to both the health-conscious customer and those of us who still use spoonfuls of white sugar in our tea.

Packaging

With playful illustrations and a friendly tone, we created a brand expression that’s fresh, welcoming, and organic.

We focused on a packaging system that gives customers just enough information about beesto honey without all the jargon. The labels give the average shopper: facts, benefits, and flavor notes of the sticky stuff.