Pedestrian Coffee is a coffee company based in Chicago, IL, committed to making great coffee feel inclusive.

Person holding a black travel mug with white text that reads 'Extraordinary Coffee for Everyday People', wearing a brown sleeve, against a dark background.

  • Pedestrian’s aim is to reach both the specialty coffee connoisseur as well as the average “morning cup of joe” drinker, offering beans specifically curated for the way people drink.

    PROBLEM

    All too often, great coffee has the reputation of a weird art film: “pretentious and inaccessible.”

    This is a problem Tim Taylor, founder of Pedestrian Coffee found too common. From the menu to the way baristas interact with customers, coffee can feel all too daunting for a lot of people. All the coffee specs and selection customers are often bombarded with can easily go over the average coffee drinker’s head.

    How does a coffee brand retain its appreciation for specialty coffee and all its intricacies while also remaining accessible to the general public?

    SOLUTION

    We started by dialing in Pedestrian’s tone of voice and attitude. We worked on making sure of all the copy and coffee information was highly accessible to the average coffee drinker. From Pedestrian’s brick-and-mortar menu to the online digital experience. We provided Pedestrian with our full suite of services — from logo design and signage to coffee cups and a website. Together, all these elements are meant to position Pedestrian as a trusted coffee brand that believes coffee isn’t just for hipsters.

    COLLABORATORS

    Lifestyle photography by Mathew Nimmo

    Product photography by Tim Wright

    Copywriting by Pip Craighead

    Visit Website →

Stage

Pre-Launch

Industry

Food & Beverage

Impact Focus

Social

Services

Brand Strategy
Branding
Website
Packaging

Black background with yellow and white text reading 'PEDESTRIAN' and 'COFFEE', along with a yellow pedestrian crossing sign.
A black background with a centered red circle resembling a planet or celestial body.
Coffee shop menu with black and white sections on a yellow background, coffee beans scattered, black paper bag with white text, small copper measuring scoop.
Two black T-shirts on a dark background; the left T-shirt has a yellow coffee cup icon with a walking person, and the right T-shirt has white text that reads 'Extraordinary Coffee for Everyday People' with additional text along the sleeves.
A black and gray poster with yellow sticky notes. One note contains a handwritten message: 'Happy birthday! We love you! - Deb'. The poster also has printed notes indicating 'FROM', 'TO', and 'NOTE'. The number 25 is visible on a yellow sticker, and
Hand holding a black travel coffee mug with white text that reads 'Extraordinary Coffee for Everyday People' against a dark background.
Coffee brewing setup with a Chemex coffee maker, a bag of Ethiopia coffee beans, and a black insulated coffee tumbler against a dark background.
Hand holding a black bag of Pedestrian Coffee labeled with Brazil, natural process, almonds & apples flavor, against a dark background.
A black bag of Pedestrian coffee with a green label indicating it is Brazil coffee, and a black thermos bottle with white text that reads 'PEDESTRIAN' on a dark background.
Interior view of a modern shopping mall or airport terminal with multiple levels, escalators, glass walls, and a coffee kiosk in the foreground. There are people sitting at tables and walking around in the background.
Sign with a walking figure and the words 'STOP' and '2019'
A website screenshot showing a subscription offer for coffee with images of coffee beans and a blue mug, with prices starting from $14.00 every two weeks.
Screenshot of a website with various sections promoting coffee, including subscription plans, coffee farming, and brewing, featuring images of coffee beans, farmers, and coffee brewing scenes.
A hand pouring coffee from a glass container into a black bag of coffee labeled 'Pedestrian' with yellow label, set against a dark background, advertising fresh coffee delivery every two weeks.