Don’t put off marketing

 

Phew, these past few weeks have been a rollercoaster! So, get this - every year, our team picks a theme that kinda sums up what we need to zero in on.

This time around, we went with “marketing.” Why? Well, in the past, I’d roll up to different spots and people would be like, “Who are you guys?” (No shocker there, right?) But here’s the kicker - they’d always hit me with something like, “Whoa! If my company knew you guys were a thing...” Talk about a facepalm moment.

Fast forward almost a year - we had no clue things would turn out this wild!

Here are some standout moments from this year:

  • Took home several The Anthem Awards and Webby nominations

  • I joined the panel of judges at the Webbys

  • I spoke at the country’s most renowned branding conference: Brand New

  • We partnered with AIGA Portland to host multiple inspiring events

Thank you to all the organizations, clients, and friends in our network that gave us a shot and have referred us this year. We wouldn't be here without you!

As we’re in the midst of hiring, my mind is detoxing from the thrill. But enough with the not-so-humble bragging.

Here’s the lesson: Don’t put off marketing. Your product or service is likely better than you think—people just don’t know you exist yet.

Brand New photos by Sofia Negron

Eleazar Ruiz

Eleazar is the founder and design principal at Odd Notion. For over a decade, he has helped over 100 brands reach their customers effectively through measurable design solutions and user experiences.

https://oddnotion.com
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Odd Notion receives 2 Anthem Award Nominations!