S2.Ep9 – Warby Parker

 
 

The episode dives into an in-depth discussion about Warby Parker, covering its history, impact, and transparency as a B Corporation. The hosts recount Warby Parker's disruptive entry into the eyewear market and its initiatives, including eyewear products and vision services. They commend the company's mission of 'providing vision for all' and its initiatives like the buy-one-give-one program and Pupils Project. The episode scrutinizes Warby Parker’s latest impact report, highlighting areas of comprehensive transparency and growth along with criticisms for lack of clear and succinct data presentation. The conversation broadens to examine the challenges of maintaining B Corp values as a publicly traded company, citing Warby Parker's managing transparency, accountability, and reporting burdens. It concludes by discussing branding strategies, authenticity, and the overall importance of storytelling in impact reporting.

 
Eleazar Ruiz

Eleazar is the founder and design principal at Odd Notion. For over a decade, he has helped over 100 brands reach their customers effectively through measurable design solutions and user experiences.

https://oddnotion.com
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S2.Ep10 – Patagonia

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S2.Ep8 – New Avenues Ink