S2.Ep10 – Patagonia

In this episode of Sunny Brands, hosts Eleazar, Rebecca, and Sarah delve into the ethos and history of Patagonia, an apparel company revered for its unwavering commitment to environmental and social responsibility. The hosts discuss the company’s founding by rock climber Yvonne Chouinard, who started by innovating safer and less harmful climbing gear. They highlight Patagonia’s journey from its origins to becoming a leading B Corp, emphasizing their innovative practices, activism, and the establishment of a perpetual purpose trust to ensure long-term environmental impact. The episode also explores Patagonia's unique business practices, such as their transparent communication, internal education, and employee activism policies, making them a beacon for conscious capitalism.