S2.Ep7 – 818 Tequila

In this episode of Sunny Brands, hosts Eleazar Ruiz, Sarah Holdeman, and Rebecca Goldcrumb delve into the surprising B Corp certification of Kendall Jenner's 818 Tequila. Despite preconceived notions about celebrity alcohol brands, the hosts uncover impressive sustainability efforts, such as using agave by-products to create building bricks, partnering with local communities through the Sacred nonprofit, and committing to renewable energy and sustainable packaging. They discuss the complexities of alcohol companies achieving B Corp status and the importance of authentic storytelling and strategic partnerships in making a positive impact. The episode concludes with insights on brand strategy and the importance of aligning business practices with community needs.