SITUATION

A bold vision emerged from an unexpected place: What if Portland, known as the "Whitest City in America," became a catalyst for Black entrepreneurial excellence? What if we reimagined capital conversations around the strength of community connections? These questions drove Stephen Green to launch the first Pitch Black event in Portland, Oregon, a decade ago. That singular moment ignited a movement that has since flourished across Seattle, Austin, and Philadelphia—with ambitious plans to transform entrepreneurial landscapes in Atlanta, Houston, Detroit, New York City, and Los Angeles.

PROBLEM

Pitch Black approached us with a clear mission: evolve beyond events into something greater. Through strategy sessions, we uncovered the potential for Pitch Black to become the definitive digital hub where Black founders find inspiration, education, and community. The opportunity was clear—translate their dynamic in-person experience into a powerful online presence.

Furthermore, Pitch Black's leadership envisioned a national expansion with industry-specific events. This ambitious growth required a sophisticated, scalable brand system.

SOLUTION

We crafted a comprehensive brand system that empowers Pitch Black to confidently expand across industries and cities. Our website design bridges the gap between physical events and digital engagement, creating an always-on platform for celebrating Black founders. The result? A dynamic digital space showcasing Pitch Black's expanding content universe—from engaging podcasts to compelling founder stories and creative merchandise.

TEAM

Creative Direction:
Eleazar Ruiz

Design:
Eleazar Ruiz

Typography:
Tré Seals

Tone & Voice:
Diana Taggart

Motion Design:
Greg Stewart

Project Management:
Antonia Fortes

Case Study Photography:
Nolis Anderson, Texas Isaiah, Anjali Pinto and Whitney Gibson

PITCH BLACK TEAM

Stephen Green, Jelani Memory