LSW Architects
Overview
LSW Architects is an architecture firm based in Vancouver, Washington dedicated to building active and inspired communities through innovative design solutions.
PHASE 1
Brand Strategy
Problem
In late 2019, we partnered with Riff, a local creative studio, to help LSW Architects think more strategically about how they use their online presence to effectively reach their community and clients.
At the time LSW was primarily known for building and designing schools. The goal for this new website was to position LSW as a trusted community partner in the city of Vancouver, WA. A partner that is not only interested in building schools but creating places that connect people to their community.
Buildings can change the lives of the people who inhabit them. We believe design can do the same. For LSW Architects, we needed to create a digital experience that brought people together all under one roof.
Solution
After putting our heads together, we decided a redesign of their entire web experience was in order. This would help LSW ensure their new vision, brand voice, and brand focus are clearly displayed.
We began by analyzing the performance of their old site. We restructured their sitemap in order to successfully embody LSW’s new business goals.
PHASE 2
Brand Experience
Website
LSW's brand message is clear: to build stronger communities together.
This fundamental concept informed the art direction, imagery, and copywriting of the new LSW website. From a design perspective, we made sure the site felt human by using lively colors, warm whites, and friendly typography.
The resulting site uses a vibrant and welcoming combination of text, image, video, and typography to convey what LSW Architects is all about.
Results
“Odd Notion is one of the most skillful design studios I’ve had the chance to work with. Their passion for quality is contagious. I’m eager for another opportunity to collaborate with them!”
— Casey Wyckoff, Principal & Owner at LSW Architects
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