We're a branding studio based in Portland, Oregon. We launch brands that benefit people and the planet.
Recognized by the world’s leading awards.
Latest Projects
Pitch Black
Brand System, Website
Sesh
Brand System, Website
Arthur
Brand System, Website, Campaign
Sunny Brands Podcast
Listen
See how planet, people, and profit come together to disrupt business as usual. The Sunny Brands show spotlights visionary businesses and organizations creating meaningful social and environmental impact. Each episode explores a brand that's transforming how we approach positive change.
Newsworthy
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Sunny Brands: A Showcase
Join Eleazar Ruiz, Founder and Creative Director of Odd Notion for an evening exploring the powerful intersection of design, creativity and human responsibility. We'll showcase our award-winning work for brands whose products or services create meaningful positive impact for people and planet.
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Your Feel-Good Uniform
As part of our Dream Night initiative, which donates 5% of our top revenue to minority-owned small businesses, we partnered with Baan de Sol, an ethical clothing brand made by women for women.
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Design Lecture Series w/ Eleazar Ruiz at Pacific Northwest College of Art
The PNCA Design Lecture Series welcomes a broad range of creatives who are breaking expectations of what design can be and do in the world. On October 21, Eleazar Ruiz will be joining the Pacific Northwest College of Art to talk about design with purpose, and how empathy and strategy can come together to benefit people and the planet.
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Your next reason to party
We've recently partnered with an exciting new event rental company. Stay tuned for our upcoming collaboration!
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Brand New Features Pitch Black's Bold Evolution
The kind folks at Brand New have featured our brand identity work for Pitch Black.
The article examines Pitch Black's brand identity evolution from the afro comb's cultural symbolism to a refined typographic approach using VTC Spike and Cheltenham fonts. The review highlights the brand's rich purple and black color palette and commends its confident tone of voice.
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Typography leads the way in Odd Notion’s identity for Pitch Black, celebrating Black excellence
The kind folks at The Brand Identity have featured our branding and website project for Pitch Black. TBI is the home of "Graphic Design's Greatest," as they call themselves. We're humbled to be recognized with such high esteem.
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Eleazar Ruiz Sits Down with Jelani Memory on the Pitch Black Podcast
Get ready for an insightful new episode of The Pitch Black Podcast! This week, host Jelani Memory sits down with Eleazar Ruiz the visionary founder of Odd Notion to delve into the exciting rebranding of Pitch Black and the profound role storytelling plays in design.
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Two-Times Winner at the 2024 Anthem Awards
We secured both of our Anthem Award nominations! This marks the largest season yet—the Anthem Awards received over 2,300 entries from more than 30 countries, with over 33,000 votes cast. As a winner in the 4th Annual Anthem Awards, we're truly honored to be recognized as one of the organizations setting the standard for excellence in the impact space.
Thank you to all of you who voted! We wouldn’t be here without your vote. -
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Eleazar Joins the Jury of the PRINT Awards
Celebrating its 45th year, the PRINT Awards celebrates design in every shape and form. And, as the industry continues to evolve and its practitioners continue to explore new mediums and methods to advance their creativity, the awards have found new ways to recognize outstanding work.
Creative Director and Founder at Odd Notion has joined this year's PRINT Awards!Ready to be celebrated? Submit your work and share your brilliance with the world.
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Brand New Conference Talk Now Available On-Demand
Founder and Creative Director Eleazar Ruiz spoke at the Brand New Conference this year. Brand New is the largest international branding conference. In his talk, Eleazar explores the intersection of branding and purpose-driven work.
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Pro-Bono Initiative
Our B Corp™ certification acknowledges our ongoing efforts to champion diversity, equity, community, and sustainability in our daily operations.
One of the ways we demonstrate our commitment is through Dream Night, our pro-bono initiative specifically designed to assist minority-led brands in need of creative services.
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Eleazar Ruiz Joins the Judging Body of the Webby Awards
Eleazar Ruiz, our Founder and Creative Director at Odd Notion, has been honored with an invitation to join the judging panel of the Webby Awards.
The Webbys are the leading international awards recognizing excellence on the Internet.
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Odd Notion received a Webby Nomination!
The Webby Awards recently announced their nominations for the 28th Annual Webby Awards. Our Serve LA project has been nominated for the Best Launch in Advertising, Media & PR category. The Webby Awards is a prestigious international organization that recognizes excellence on the internet.
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We're a proud B Corp!
We are thrilled to announce that Odd Notion has achieved B Corp status. We are excited to join the esteemed community of 7,351 B Corps worldwide.
Together, we are dedicated to driving positive change in our local economy, ensuring that it benefits all individuals, communities, and the planet.
